Maternity cover contract 14 months

Do you have 10+ years’ experience in digital marketing and preferably financial services?

Do you have proven expertise in implementing successful marketing strategies and campaigns?

Are you knowledgeable in the technical side of managing websites?

Are you credible, client centric and confident interacting directly with senior leaders

Are you a highly organised completer – finisher, able to deliver in a fast-paced environment?

Have you managed people and do you enjoy guiding and supporting your colleagues’ professional development?

A leading Investment Manager is looking for a self-motivated individual to join a high performing team to set out and drive the digital marketing strategy and to support the Head of Marketing & Communications in delivering wider marketing activities for the UK and International business.

What you’ll be doing day-to-day:

• Managing and supporting the professional development of the digital marketing team
• Working directly with the Head of Marketing and the digital team to execute the digital marketing strategy and campaigns, to include:
  • Digital content creation and optimisation
  • Website management (content and technical)
  • Lead generation through digital channels
  • Search strategy (pay per click and search engine optimisation)
  • Email marketing strategy
  • Campaign planning, management and reporting
  • Social media strategy (LinkedIn, Twitter, Instagram, Facebook, YouTube)
  • Paid advertising
• Senior stakeholder education and management across UK and International jurisdictions to raise the profile and understanding of digital marketing
• Leading on brand awareness campaign – ideation, execution and reporting
• Ensuring digital marketing activities are in line and supporting wider business objectives
• Budget management and tracking
• Tracking marketing performance and return on investment, reporting to senior management
• Acting as a brand ambassador, both internally and externally, ensuring adherence to the firm-wide brand guidelines
• Ensuring all materials and activities are ‘on brand’, ‘on brief’, client-centric and fully compliant
• Working with business owners across onshore and offshore jurisdictions and across services to ensure marketing activity is relevant

The skills you need to bring:

• 10+ years’ digital marketing experience, including 5+ years in Financial Services / Significant experience in digital marketing and preferably financial services
• Significant experience in implementing marketing strategies and campaigns that have consistently met or exceeded planned objectives
• Experience in maintaining healthy and high performing website(s)
• Ability to manage outsourced marketing activities with third party agencies e.g. search, creative, development, studio and media partners
• Some experience of line management and people development
• Confidence communicating and presenting to senior management
• Strong written and verbal communication skills, including copywriting/proof reading and very high attention to detail
• Team player, with ability to motivate and inspire strong work ethic within the team
• Proficiency in Microsoft Office and experience with:
  • Email distribution systems (ideally dotdigital or similar)
  • Website and CMS management (ideally episerver)
  • Google suite (SEO and PPC)
  • Analytics (Google analytics)
  • Previous experience with CMS, CRM and html beneficial
• Exceptional planning and organisational skills and the ability to deliver at pace
• A proactive and accountable approach to work; collaborative with a ‘can-do’ attitude
• Degree or diploma in marketing (or equivalent)

Posted date: 19 Feb 2025